A European smart home startup with cutting-edge technology but no coherent brand presence. Upon entering the Middle Eastern market, they received consistent feedback about their weak branding and non-localized ad style.
Core Problems
Undefined positioning, fragmented visual identity, low ad performance in Arabic markets, inconsistent brand tone across online and offline media.
Situation
The company was planning launches in Saudi Arabia and UAE. However, brand visuals lacked consistency, and digital campaigns underperformed significantly across key markets.
Hongthai’s Solution
Refined brand positioning and value proposition with a distinct tone of voice
Built a complete visual identity system (logo, palette, typography, design elements)
Designed 60+ multilingual ad visuals for Meta, Google, OOH, and print
Created a global visual guide aligned with campaign schedules
Delivered a multilingual brand manual for regional agency alignment
Results
+87%
Increase in overall click-through rate (CTR)
+220%
Higher visual recall rate in brand perception surveys
