A major B2B industrial equipment group with a multilingual client base across Europe and the Middle East. Their outdated, disorganized website was severely limiting global lead generation and brand trust.
Core Problems
The site was not mobile-friendly, lacked region-specific language content, and performed poorly in SEO-brand keywords had no visibility in Europe or MENA.
Situation
As the client ramped up advertising to enter European and Middle Eastern markets, they repeatedly received feedback that their site was slow, confusing, and inaccessible on mobile.
Hongthai’s Solution
Rebuilt website structure with English/Arabic/German multilingual support
Implemented AI-powered content rewriting tools to generate high-SEO structured pages
Deployed real-time SEO monitoring and created a keyword content matrix
Optimized site load time to 1.9s, achieving 98% mobile compatibility
Results
+370%
Growth in organic traffic within 3 months
+68%
Increase in mobile conversion rate
7 countries
Qualified leads from markets: Germany, UAE, and the US
