A Chinese high-end kitchen appliance brand was preparing to enter global markets, aiming to build strong visibility and distributor relationships, particularly across Europe and North America.
Core Problems
No existing brand exposure; Google search showed zero results; poorly localized PR materials were rejected by major outlets; lacked structured media planning and publishing channels.
Situation
Ahead of launching physical showrooms abroad, the brand needed strong media exposure to build trust and generate buzz. They urgently required access to reputable English-language media in Western markets.
Hongthai’s Solution
Rewrote PR materials in brand-consistent English and provided media visuals
Connected with top-tier English-language media in Europe and the US (tech, lifestyle, home)
Leveraged Google News indexing and social media sync to boost search visibility
Used tracking systems to monitor indexing and lead source analytics
Results
+320%
Increase in Google brand search volume
Top 5 pages
Full coverage on Google with branded news articles from zero
7 distributors
International partners initiated collaboration conversations
