Proprietary AI Systems

Client Background

A global DTC brand platform operating over 40 e-commerce brands. With 200+ support agents across 12 countries and 8 languages, they struggled with high support costs, inconsistent service, and slow response times.

Core Problems

Scattered customer service tools across platforms; repetitive questions with no auto-reply; multilingual support fully dependent on human agents.

Situation

Before the holiday peak season, the client needed to upgrade its support stack with a unified interface, AI-powered multilingual automation, and conversation analytics.

Hongthai’s Solution

Results

+320%

Faster average response speed (from 12m to 2.8m)

-45%

Reduction in support team size while maintaining quality

4.7/5

Multilingual customer satisfaction (CSAT) score

$82,000+

Support cost savings within just 2 months