A rising Korean skincare brand focused on clean ingredients and minimalist design, targeting young consumers via Instagram and TikTok-but struggling with low engagement and brand consistency.
Core Problems
Content was inconsistent, assets limited, posting was irregular; ads had high CPC and weak performance; no structured social strategy in place.
Situation
Preparing to launch a new skincare line, the brand needed strong social content and paid media support to build global awareness and follower growth.
Hongthai’s Solution
Deployed AI tools to generate post copy, visuals, and video scripts
Planned a 30-day content calendar highlighting brand stories and influencer content
Launched targeted campaigns on Instagram and TikTok, segmented by region
Integrated CRM for tracking leads and remarketing based on user engagement
